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Business
We encourage consciously aware individuals to put their ‘knowing’ into practice, both in business as well as personal life. Knowledge is the first stepping stone towards higher awareness, followed by reflection, analysis and action, to make it a part of your experience.
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3 SEO Tips to Improve Your Keyword Research
Have you heard that improving your SEO will help you get found online more easily? You’ve probably heard that implementing keywords into the content on your website, blog, and URL are key strategies for improving your SEO ranking. However, including the wrong keywords or too many keywords can be just as detrimental. Although you may...
How to Reach Your Audience With Digital Advertising
Digital advertising comes in many different varieties, including display advertising (those web banners next to your favorite Youtube videos), sponsored ads (such as those on Google and Facebook), and of course, search ads — just to name a few! So where do you start? While there are so many online options to choose from, reaching...
The Basics of Online Advertising
How does online advertising help a local business grow? Digital advertising increases awareness — it’s that simple. Digital advertising consists of a range of services, all of which work to promote a business online. More and more businesses are increasing the amount that they spend on digital advertising, and experts like Jamie Turner suggest digital...
The Dos and Don’ts of Customer Service
Everyone can recall a time when they’ve received excellent customer service. Whether it was the clerk who was extra helpful or the hotel staff who went above and beyond, we’ve all experienced it. Unfortunately though, the bad customer service is almost always recalled more easily. In the pursuit of excellent customer service, several dos and...
Improving Your Local Search Rankings With Data Aggregators
Data aggregators run the world. The world of local search, anyway. Data aggregators supply information to major search engines like Google, which means that having good business listing info on data aggregators can help it get right on Google. These aggregators have built massive business databases from valuable listing sources like yellow page directories, phone...
Why It's Crucial That Your Website Has an SSL Certificate
Have you ever noticed that some website URLs start with HTTP while others start with HTTPS? Maybe you’ve noticed a tiny lock icon in the top left corner of your browser? What exactly does it all mean? Websites that are HTTPS have an SSL certificate. SS-what? SSL stands for Secure Sockets Layer and is a secure...
What are Listings and Why Do They Matter?
Listings are an online summary of essential information for your business that serve as a powerful tool to help customers find you online and in real life. Here’s what you need to know: NAP+W No, we didn’t fall asleep on the keyboard. NAP+W is the acronym that explains all the information that should be included...